Wednesday, September 8, 2010

HOW TO GROW YOUR BUSINESS 25-50% IN 6-12 MONTHS WITH LITTLE OR NO CASH

The U.S. economy is in its deepest and longest recession since the great depression as continuing job losses take their toll on consumer confidence and spending. The economic downturn has claimed hundreds of corporate giants and more than 117,470 smaller companies that have filed for bankruptcy protection. In addition more than 1.5 million small businesses have simply closed their doors.

This raises a frightening question: can your company make it through? 

While you cannot change the overall level of business activity and consumer spending you can, through the application of proven business building principles, make sure that your company is one of the ones that survives and thrives.

Your business must exit the next 18 or 24 months with growth under your belt. Otherwise you’ll have tread water, or gone out of business, while your competitors leapfrog ahead.

Here’s how you can grow your business 25-50% in the next 6-12 months in spite of the recession:

  • Increase the number of leads you generate
  • Improve your sales conversion (the number of leads you convert into customers/buyers)
  • Increase the transaction value of each order or purchase
  • Increase the frequency of purchase (the number of times customers buy from you each year)
  • Increase the number of referrals
  • Increase the amount of time your customers continue to buy from you Increase your profit margins, lower your overhead or both

It’s even possible to create geometric growth if you work on all 7 ways to grow your business at the same time. Here’s an example; the first table shows the effect on new customers, and what could happen over the next 12 months. The first column shows the business performing as it is today. The second column shows the combined effect of improving by just 10% in each area.

Keys Business  Multipliers Your Business Increase Results Cumulative Increase
1 Annual Number of Leads 500 10% 550  
2 Conversion Ratio 30% 10% 33%  
  Number of Customers 150   182  
3 Number of Transactions Per Year 4.0 10% 4.4  
4 Average Transaction Value $500 10% 550  
  Annual Turnover $300,000   $439,230 46.4%
5 Profit Margin 50% 10% 55%  
  Annual Profits $150,000   $241,577 61.1%
6 Annual No. of Referrals 100 10% 110.00  
  Conversion Ratio of Referrals 50% 10% 55%  
  Number of Customers From Referrals 50.0   60.5  
  Annual Turnover From Referrals $100,000   $146,410  
  Annual Profits From Referrals $50,000   $80,526 61.1%
  Total Annual Turnover $400,000   $585,640 46.4%
  Total Annual Profit $200,000   $322,102 61.1%
7 Average Buying Lifetime (Years) 5 10% 5.5  
  Lifetime Value of Customers (w/o referrals) $750,000   $1,328,671 77.2%
  Total Lifetime Value (w / referrals) $1,000,000   $1,771,561 77.2%

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In this example, the total annual turnover increases from $400,000 to a massive $585,640, and profits increase from $200,000 to $322,102! That’s the geometric power of working on all 7 ways to create growth at the same time.

The table below shows the effect that these changes have on your existing customers – as you can see there are 400 existing customers (clearly only 3 of the 7 ways to create growth during a recession apply to existing customers) 

1 Annual Number of Leads Current Customers Results Cumulative Increase
2 Conversion Ratio
  Number of Customers 400 400  
3 Number of Transactions Per Year 4.0 4.4  
4 Average Transaction Value $500 $550  
  Annual Turnover $800,000 $968,000 21.0%
5 Profit Margin 50% 55%  
  Annual Profits $400,000 $532,400 33.1%
6 Annual No. of Referrals 267 293.3  
  Conversion Ratio of Referrals 50% 55%  
  Number of Customers From Referrals 133.3 161.3  
  Annual Turnover From Referrals $266,667 $390,427  
  Annual Profits From Referrals $133,333 $214,735 61.1%
  Total Annual Turnover $1,066,667 $1,358,427 27.4%  
  Total Annual Profit $533,333 $747,135 40.1%
7 Average Buying Lifetime (Years) 5 5.5  
  Lifetime Value of Customers (w/o referrals) $2,000,000 $2,928,200 46.4%
  Total Lifetime Value (w / referrals) $2,666,667 $4,109,241 54.1%

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So when we include existing customers the results improve dramatically. Turnover has increased by just under $300,000 and profit has increased by over $200,000.  What you may find surprising is that you can achieve these results using primarily no or low cost strategies. You don’t have to break the bank to apply them.

We’ll help you grow your business 25-50% in the next 6-12 months in spite of the worst recession since the Great Depression of the 1930′s

Here’s how it works:

FREE Business Assessment – Are You Getting Everything You Can From All You’ve Got?

We’ll ask you to complete a detailed assessment that asks some very straightforward, yet highly revealing questions designed to instantly detect whether or not your business could — and should — be working harder and more profitably for you — And if so, precisely where you have the most room for improvement. We created this FREE assessment to see whether or not your business could be — and should be — delivering more pay-off for you. 

We’ll help you create a roadmap to survival and growth during the recession – FREE

Once you’ve completed and returned the assessment our team will review your information and work with you to create a roadmap that’s customized for your business needs and goals.  This roadmap will help you:

  • Optimize your efforts and create geometric growth and maximum profit
  • Model the success of companies who are making more money in spite of the recession
  • Build multiple revenue streams, marketing strategies and sales methods
  • Use the power of sequential marketing to close more sales
  • Franchise your sales system so even the weakest link in your sales staff can become a superstar
  • Uncover and profit from any hidden marketing assets in your business
  • Position your company as the only logical choice for someone who wants to buy what you have to offer

We’ll also give you:

  • 40 proven strategies to get more leads.
  •  20 powerful strategies for boosting conversion rates.
  • 14 amazingly simple strategies for increasing customer transaction values.
  • 15 ‘magnetic’ strategies for increasing the frequency of purchase.
  • 12 easy to apply strategies for increasing the number of referrals.
  • 21 ingenious ways for improving gross profit margin.
  • 11 strategies to increasing the length of time customers keeping buying from you.
  • 21 business growth principles, each capable of catapulting your sales and profits to even higher levels

Fill out the form below or call 800-946-8112 to get your FREE Business Assessment

It will take you about 15-20 minutes to go through the questions  — the answers and their business/financial implications to you will be self-evident. It’s a shame to see promising businesses under-perform their capability to deliver more income, certainty, profits and wealth to their owners — if it’s easily doable. 

Frequently, merely shifting the marketing you do, the strategy you follow and/or the money-making system you implement can double, re-double and even re-double — again — the income and profits your business delivers to you.

Fill out the form below or call 800-946-8112 to get your FREE Business Assessment

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