Entrepreneur

March 17, 2010

• Jordan Zimmerman of Zimmerman Advertising

  How does the founder of an advertising agency with 22 offices and billings in excess of $2.6 billion always know exactly what his clients want? Jordan Zimmerman, founder of Zimmerman Advertising, in Fort Lauderdale, Florida, calls every one of them, every day. “Being in good shape gives me energy. I’ve lifted weights since college, so [...]

March 16, 2010

• Major Marketing Mistake #1 – Not Having a USP

  “Why should I do business with you, instead of any and all other options I have?” This is a question that goes through each of your prospect’s minds before they choose to do business with you, and through each of your customer’s minds before they return to buy from you again. And, it’s a question [...]

• This Business Owner Leads His Own Recovery

  Dismayed to find his company’s cash flow looking like last year’s, Gene Marks continues to delay hiring and is taking on jobs he wouldn’t have considered before. The overall environment is not conducive for investments. In the current cycle (and these things are cyclical), greed is bad. Poverty is good. Wall Street financiers are criticized [...]

• ADP: Small Employers May Be Signaling Recovery

  Automatic Data Processing’s (ADP’s ) sales of services to companies with 50 employees or fewer have increased since September, ADP Chief Executive Officer Gary Butler told Bloomberg BusinessWeek in an interview on Mar. 15. “It’s a clear indication that small business is coming back” and will help lead the recovery, Butler said. “You don’t put in [...]

January 29, 2010

• How To Advertise On Facebook

  Many business owners are among them, using Facebook profiles to promote their companies and create customer communities. For some entrepreneurs, social networks have also become a useful advertising platform. Ellie Sawits, CEO of Frutels, a New York City–based maker of chocolate candies used to treat acne, says ads on Facebook are an affordable alternative to [...]

January 28, 2010

• 10 Web Marketing Trends for 2010

  GOOD ADVICE – Allocating your small business marketing budget to maximize return on investment and minimize the risks of a low or negative return can become a lot more unpredictable when your investments involve trends and emerging technologies. Investing in trends requires smart timing and consumer analysis. Since your trend-marketing returns are only as good as [...]

• What Obama Said About Small Business In The State of The Union Address

  So tonight, I’m proposing that we take $30 billion of the money Wall Street banks have repaid and use it to help community banks give small businesses the credit they need to stay afloat. I’m also proposing a new small business tax credit -– one that will go to over one million small businesses who hire [...]

September 23, 2009

• Incorporate Your Business For $369 Or Less

  Incorporate your business to protect your personal assets from liabilities like creditors or lawsuits. Many people incorporate for this reason alone. But that’s not the only advantage. The business incorporation structure can save you money in taxes, provides greater business flexibility and court aide in seeking outside investment. LegalZoom can help you incorporate your business [...]

• How to Start a Business – From Inc Magazine

  Writing a Business Plan, Section by Section Business Plan tips, how to write a business plan, get sample business plan templates, free business plan software, help and business plan advice for the small business entrepreneur. Using Online Tools to Write Your Business Plan Writing a business plan faster, with online resources, free business plan software, [...]

• Free Small Business Planner

  From the Small Business Administration a free resources to help you get started: The Small Business Planner includes information and resources that will help you at any stage of the business lifecycle. I looked at it and it’s surprisingly good considering it’s from the government. Worth a look if you’re wondering how to put together a [...]

August 26, 2009

• Adopt The Strategy of Preeminence

  Why do some entrepreneurs gain levels of success so much higher than others? Most often, it’s due to the fact that they have a better strategy. They approach dealing with prospects and clients with a deep desire to really help and solve their problems.

August 24, 2009

• Build Multiple Revenue Streams, Marketing Strategies and Sales Methods

  A stool needs a minimum of three legs to stand on it’s own. Four would be nicer sometimes, but three will do. However, less than three won’t do. Loose a leg on a three-legged stool and it can no longer function properly at what is supposed to be – a solid base for a person [...]

August 21, 2009

• Create Your Unique Selling Proposition

  Having a USP will dramatically improve the positioning and marketability of your company and products by accomplishing 3 things for you: Unique – It clearly sets you apart from your competition, positioning you the more logical choice. Selling – It persuades another to exchange money for a product or service. Proposition – It is a [...]

August 17, 2009

• Use the Power of Sequential Marketing to Close More Sales

  Peoples needs and wants change constantly… Almost minute by minute and therefore what they say ‘no’ to today could be ‘yes’ next month, next week, tomorrow or even in a minute. If someone doesn’t need your product or service today, that doesn’t mean they won’t need it tomorrow, or next week. Or maybe they need [...]