Ideas

January 29, 2010

• How To Advertise On Facebook

  Many business owners are among them, using Facebook profiles to promote their companies and create customer communities. For some entrepreneurs, social networks have also become a useful advertising platform. Ellie Sawits, CEO of Frutels, a New York City–based maker of chocolate candies used to treat acne, says ads on Facebook are an affordable alternative to [...]

January 28, 2010

• 10 Web Marketing Trends for 2010

  GOOD ADVICE – Allocating your small business marketing budget to maximize return on investment and minimize the risks of a low or negative return can become a lot more unpredictable when your investments involve trends and emerging technologies. Investing in trends requires smart timing and consumer analysis. Since your trend-marketing returns are only as good as [...]

September 28, 2009

• Try Bartering To Build Your Business

  Today, bartering can be a great way for a small business to either utilize free time during a slow cycle or dispose of excess inventory without taking a markdown on its balance sheet.                                          “The market right now is perfect for bartering, whether you’re a landscape artist, restaurant owner or a printing company,” said Bob [...]

August 26, 2009

• Adopt The Strategy of Preeminence

  Why do some entrepreneurs gain levels of success so much higher than others? Most often, it’s due to the fact that they have a better strategy. They approach dealing with prospects and clients with a deep desire to really help and solve their problems.

August 24, 2009

• Build Multiple Revenue Streams, Marketing Strategies and Sales Methods

  A stool needs a minimum of three legs to stand on it’s own. Four would be nicer sometimes, but three will do. However, less than three won’t do. Loose a leg on a three-legged stool and it can no longer function properly at what is supposed to be – a solid base for a person [...]

August 21, 2009

• Create Your Unique Selling Proposition

  Having a USP will dramatically improve the positioning and marketability of your company and products by accomplishing 3 things for you: Unique – It clearly sets you apart from your competition, positioning you the more logical choice. Selling – It persuades another to exchange money for a product or service. Proposition – It is a [...]

August 17, 2009

• Use the Power of Sequential Marketing to Close More Sales

  Peoples needs and wants change constantly… Almost minute by minute and therefore what they say ‘no’ to today could be ‘yes’ next month, next week, tomorrow or even in a minute. If someone doesn’t need your product or service today, that doesn’t mean they won’t need it tomorrow, or next week. Or maybe they need [...]