Sales heroes know that they have to keep getting up when all around them fall. Sales heroes know that they have to keep persisting when all around them give up. Sales heroes know that they need to be 100% on top of their game.
Let’s get one thing straight, there is still business out there. You may have to work harder to get it. You may have to work smarter to get it. You may have to be a better salesperson than you are today to get it. But get it you can, if you want to and if you’re prepared to put the effort in.
One area that deserves more effort and energy in today’s markets is prospecting. Prospecting is the very life blood of salespeople and is essential in all markets and critical in tough markets like the ones that we currently face. Prospecting is the very air that you and your business require to breathe. But it’s an area that many sales and business people do not do consistently enough. And one area of prospecting that is avoided studiously by many is cold calling…
http://www.gaviningham.com/2008/10/13/now-is-the-time-for-sales-heroes/
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